Thursday 13 November 2014

Roland Barthe's- The fashion system

Barthe's fashion system is seperated into 3 different categories...

1. Literal representation:
The catalogue shot displaying the garment. This can be compared to still life photography, product photography or portraiture.

2. Romanticized:
Fashion becomes referential, a story where real life becomes art. This can be compared to cinematography, reportage photography and motion photography.

3. Mockery:
An outrageous situation that uses unreal juxtapositions. (Unlike the previous there is no romance or reason but total absurdity). This can be compared to fine art photography, conceptual photography and mixed-media photography,

Possible combinations of the above:
Mixture of 1 and 2 (Literal+Romance)
The models present the garment but also are in a faux scenario.

Mixture of 1 and 2 and 2 (Literal+Romantic+Mockery)
Clothing is shown literally, the editorial is staged, romanticized, but with a bit of over the top emphasis that mocks a genuine reality.

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