Brand Association

Learning about the different ways of identifying a brand without the use of its logo or title has been very interesting. We have learnt all about how the use of 5 different areas help to contribute to giving the consumer a more memorable insight into the brand to make them easily identifiable, by associating them with certain elements....


BRAND IDENTITY: Logo, Typography, Colour Palette, Motif, Pattern, Texture.

IN STORE EXPERIENCE: Architecture, Window displays, Visual Merchandising, Point of sale, Product, Packaging.

ONLINE EXPERIENCE: Web, Social media.

EVENTS: Designers, Catwalk, Exhibition, Trade shows.

ADVERTISING: Print media, Fashion film, Photoshoots, Models, Celebrities.

Examples of how we identify a brand using these particular sections would be...

Tiffany&CO.
 

BRAND IDENTITY: Blue box with the white ribbon.

INSTORE EXPERIENCE: Blue coloured stores, blue shop windows etc.

ONLINE EXPERIENCE: Tiffany&CO. on Twitter, Facebook, Instagram, Pinterest, Tumblr, Youtube, Google+, aswell as their online website, all of which follow the blue theme.

EVENTS (recent):
Celebrating the new Tiffany&CO. Paris store.


Tiffany&CO. Blue book launch party.


The 2014 Bafta Awards (jewels worn by the likes of Angelina Jolie on the red carpet).


The Tiffany&CO. Blue book ball.
























ADVERTISING:
Celebrities such as Amy Adams, Jessica Biel and Catherine Martin sporting jewellery from Tiffany&CO.'s range.


Campaign work:
Old school glamour, lust, romance, Celebration, presenting the consumer with the fairy-tale ending.