The Karl Lagerfeld film 'Reincarnation' features pop star and rapper Pharrell Williams and model of the moment Cara Delevingne who star as a pair of hotel workers. They also play the roles of Franz Joseph I and Empress Elizabeth, who come to life from their paintings at night time.
The unexpected duo dance along to 'CC the World' in which was composed and sung by Pharrell Williams as well as featuring the vocals of Delevingne.
Daughter of the legendary Charles Chaplin, Geraldine Chaplin also stars as Gabrielle Chanel, whom we see finds the inspiration behind the famous Chanel jacket within the short film.
Both Pharrell Williams and Cara Delevingne are the faces of the Chanel-Paris-Salzburg 2014/15 Metiers d'art collection campaign which deputed on December 2nd 2014 in Salzburg.
At first watch I found the short film to be a little confusing and hard to grasp the concept of, yet upon second viewing I found it to be enchanting and full of secret underlying messages.
The film brings together both old and new cultures and eras within the same time frame, we see Williams and Delevingne as historic figures dancing quaintly throughout but then looser and more modernised towards the end. The track itself I feel is very clever, it both presents an eerie and old fashioned rhythm yet with a subtle modernised beat.
The use of Williams and Delevingne together helps to appeal to a younger audience as both parties are big news within their industries at the moment, with Cara Delevingne having just won the 'Model of the Year' award at the British Fashion Awards for the second year running and Pharrell Williams having been awarded with the Best Song of 2014 with 'Happy'.
Overall I feel that Lagerfeld produced film is very clever with its use of historic references and well loved A-listers at presenting the aura that Chanel as a brand evokes; a well known high end glamorous brand with a new lease of contemporary designs.
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