Valentino's latest collection showcased at PFW was all very samey to what we had seen before, until Zoolander made an apperance on the runway! Comedy duo Ben Stiller and Owen Wilson took to the catwalk ahead of the Zoolander 2 release next week, a very smart promotional move! The appearance of the duo was completely random and unexpected, but made for a much more interesting and engaging show, to which will no doubt help to connect with a wider base of consumers outside of the fashion industry. Very clever move Valentino!
Saturday 14 March 2015
Zoolander hits Paris fashion week!
Valentino's latest collection showcased at PFW was all very samey to what we had seen before, until Zoolander made an apperance on the runway! Comedy duo Ben Stiller and Owen Wilson took to the catwalk ahead of the Zoolander 2 release next week, a very smart promotional move! The appearance of the duo was completely random and unexpected, but made for a much more interesting and engaging show, to which will no doubt help to connect with a wider base of consumers outside of the fashion industry. Very clever move Valentino!
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