TOMS offer an engaging proposition to which helps it to better communicate with its consumers. Through consumers purchases of their products, TOMS help to provide, shoes, sight, water and safer birth services to people in need.
Their 4 step plan:
1. Purchase
Sales of TOMS shoes, eyewear, coffee and bags drive giving through the TOMS one for one model. Everytime a TOMS product is purchased, a person in need is helped.
2. Plan
The TOMS giving team collaborates with giving partners to plan how we can further the partners' work, by giving TOMS products or helping the partners to provide services.
3. Support
TOMS uses business for good, through tailored products and services, logistical support, local production and more.
4. Give
Our giving partners provide TOMS products or services, supporting sustainable and responsible programs for communities in need.
I feel that what TOMS as a brand are offering is something that needs to be noticed more in the market. Their caring nature not only affects those who need the help, but also those consumers who want to help but do not know how else to.
No comments:
Post a Comment