Advertising analysis essay - GARAGE Magazine

As the layout inspiration behind my advertising analysis essay, I decided to focus on GARAGE Magazine and the layout that present in the magazine. I particularly focused on the Fall 2014 edition of the magazine as I have the paper copy of it and therefore I found it more visually engaging to get inspiration from it. The layout of the magazine inside is differentiates on each page, something that I find to be extremely engaging when looking at a magazine, as it means that my eyes never tire of what I am looking at or reading about.

I found one particular article layout to which I was instantly drawn to, It was made up of bold black lines to frame the article, with snippets of coloured boxes throughout to fill the white space. I decided that the layout would be a great starting point for my essay layout, as I immediately noticed that the coloured boxes used would be perfect to show of the colour palette used within my chosen images; a dewy soft pink and a harsh juxtaposing black.

As a magazine, I find GARAGE to be much more interesting to study above other magazines as I feel that it incorporates the perfect balance between text and imagery when necessary. For example, for an article, the ratio'd between text and imagery perfectly, yet when looking into photoshoots within the magazine, the images used take up a full page and are at full bleed, meaning that it is impossible to not notice the image. I love the use of variety as I feel it makes for a much more invigorating and exciting read.