Immediately, the team we worked with grasped our concept straight away and understood what we were trying to achieve. We worked together on typefaces for the logo and name of our brand as well as labelling of the products and the overall presentation of the product.
Here are the final designs that were presented to us...
Overall, we were really pleased with the designs that the graphics students presented to us, as we felt that they not only grasped the concept and what our product was all about, but also the target consumer that we were aiming our product for.
Strengths:
Love the slogan, logo design and the in detail sketches of what the gift box would look like and the fabrics that would be used.
Weaknesses:
Need to work on the balance between texts on the logo; the name of the brand, Lavabo needs to be made into a larger font so that it is the focal text of the logo, where as the AVA logo of our product needs to be made smaller to ensure that the consumer does not get confused to which is the actual name of our product.
We feel that the designs that we have been presented with have given us the perfect starting point of being able to visualise what our final product will look like, yet by changing a few elements and adding our own touch to the designs, it will allow us to become more involved with the designing element of the product.
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