"Kate Spade inspires you to lead a more interesting life"The persona of luxury designer Kate Spade's brand is colourful, welcoming, multicultural, upbeat and whimsical. The high end quality of her products are described to be graceful-much like Kate herself.
The ideal customer for the brand would be a consumer who is culturally curious, quick, playful, spirited and upbeat.
As an owner
of a Kate Spade handbag myself, I find that these qualities of her brand persona are represented through her luxurious, high quality products, yet with a fun and playful edge. The use of a soft leather on the outside and a quirky printed lining to the bag on the inside, add an innovative edge to her products which I feel makes them much more appealing to a wider consumer-both young and old.
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