The miss dior fragrance is a strongly feminine fragrance with soft and gentle notes such as rose absolut, madarin and vanilla. The fragrance was first launched by Christian Dior, on the 12th February 1947. Dior said that the fragrance ,"Embodies modernity, femininity, sophistication and freshness, making it an iconic perfume of the world".
The Miss Dior fragrance campaigns follow the story of the modern day Miss Dior woman and the decisions that she makes within the key stages of her life. In the first campaign we see her find love, yet in the latest 2015 campaign we see her ditch her husband to be at the alter, in favour of a life of her own to which she has complete control over. The modern day Miss Dior empowers women and allows them to believe that they can achieve anything that they set their mind to.
I find the Miss Dior advertising campaigns to be interesting and engaging as they allow the consumer to become a part of Miss Diors life as they follow her journey of self discovery.
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