High end to High street comparison

For the second half of the seminar we then had to discover our own High end and High street comparative brands.

I decided to go with Alexander Wang (high end) and Zara (High street). Here are the points of similarities:
-Campaigns promote a story with a narrative through the use of multiple models in a similar style
-Similar use of composition, size and depth of field
-Off-duty model
-Leather
-Muted tones
-City sophistication with a modern edge
-Simple logos

Alexander Wang

Zara

Premise:

"Off-duty model, leather, muted tones, city sophistication with a modern edge".

#FCPreflection