Tradition & Heritage

With this moodboard, I wanted to keep it simplistic and mainly focused on the brand itself. I used fragrance campaigns from brands such as Chanel, Dior and Guerlain, as these are all famous brands known for their classic interpretation of fragrance through the way in which they advertise, package and create their products, something that I feel is what makes them such well known and desirable brands to consumers. I used a scroll like, black font to which connotates the idea of wealth and tradition, evoking the romantic and upper class aura of the moodboard.