When looking into different fragrance advertising campaigns, it is easy to notice that there is a clear differentiation between each one and the way in which the brand are choosing to sell their product.
There are 4 main categories to focus on when looking at the ways in which a fragrance ad is presented:
1. Sensuality & Indulgence : Forbidden/ seductive/ exotic/ passionate
2. Trust & Honesty : Purist/ spiritual/ authentic/ natural (air/water/fire)
3. Humour & Kitsch : Camp/ wit/ ironic/ theatrical
4. Tradition & Heritage : Romance/ nostalgia/ vintage/ class
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