I feel that pint sized American actress Natalie Portman was the perfect choice to become the iconic 'Miss Dior' for Dior's famous narrative fragrance campaign.
Her doll like petite features represent what the fragrance is all about..sweet, feminine scents with a fairytale-esc aura. The fragrance itself is presented as a story through the sequels of the 'Miss Dior' campaign to which follow Natalie Portman through different scenarios in her life, as she takes on the role of the iconic Dior woman, something that I feel is what makes this campaign so successful, as it is memorable and relates to the target consumer who would be buying the product and following the Miss Dior journey.
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