Sak's Fifth Avenue, NY Fragrance Library

When trend forecasting 2015 fragrance predictions, I wanted to not only look at the fragrance itself, but also the way in which brands promote and appeal to the consumer in new and exciting ways.

In 2014, Sak's Fifth Avenue in New York created an innovating concept to which has never been seen before. The company created a 'Fragrance Library' to which consumers could visit and find out about the tradition and heritage behind different fragrance notes, as well as the meaning that they hold in order for the consumer to make a more informed decision when purchasing or personalising a fragrance.

I really like the idea of the Fragrance Library as I feel that it is an idea that has not been seen before and also promotes the idea to the consumer that a Library is a fun and exciting place to visit, which stereotypically people believe it is not. The way in which you can go and relax as well as find out about different fragrance notes adds a personable feel towards the consumer, to which will ultimately make them feel that they have been a major component in the creation of the product.