This is a double sided advertisement for Marc Jacobs womans fragrance 'Daisy'. The two images display themselves in an understated abstract way, through the ways in which the oversized perfume bottles are positioned within both images in an off centered and sculptural manor. In the second image, the figure of the girl seems to reciprocate and run parallel to that of the shape of the perfume bottle itself, with her knees, torso and arms creating a box like figure, which mimics that of the actual bottle, and her hands mimicking that of the shapes of the petals seen on the cap of the bottle. The way in which the models head is tilted towards the perfume bottle, acts as a guide to the person looking at the campaign, and therefore helps to lead their eye to the product that is being promoted.
The bright, soft and natural colours in both of the campaigns present the idea of purity and all things natural, this being the focal point behind the name of the fragrance, 'Daisy', a flower well known for its fun and girly connotations that link in with the childhood memory of making daisy chains.
Marc Jacobs as a brand is presented through these campaigns as the flower cap to the fragrance bottle acts as a recognition to the brand, as Jacobs is known for his floral themed fragrances, as well as the way in which he uses a non-fussy clear rectangular bottle and juxtaposes it with a loud and busy floral cap presents the brand as what it is known to be, fun and witty.
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