After watching Nancy's Nails take off on a previous episode of Liberty of London, I decided to look into the brand further to see if it could possibly be 'The next big thing'.
Nancy's Nails was a brand discovered at one of Liberty's open call auditions in London. The product offers a unique proposition with its use of scented over coats for nails. The top coats retail for £15.00 per bottle and come in 3 different flavours Strawberry, Vanilla and Mango and Lime- a flavour to suit any personality!
Although some what childlike, the scented top coats have been a huge success and has introduced Liberty into a whole new market.
However, despite the brand offering a new and engaging proposition, I can't help but feel that the scented top coats will be forgotten about in a years time. However unique and exciting it may be, I personally feel as though the product belongs in a lower market retailer for a younger consumer such as Claire's accessories, as I feel it better co-ordinates with the products being sold in the store and not so much towards the more sophisticated clientele of Liberty.
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