Looking outside of the box at brands that could be 'The next big thing' I decided to look into the health market as it is an area that I am very interested in.
I felt that Crussh differentiated from every other healthy food outlet out there as they appear to make healthy eating seem like an exciting prospect rather than a chore.
"Making food ‘healthier, tastier and easier’ is at the very heart of everything that Crussh does. A constant innovator and leader of healthy food trends, Crussh is often imitated. Known for its signature healthpots, zero noodles and green juices, Crussh is the destination of choice for anyone with an interest in healthy eating. All juices are freshly pressed, smoothies are made-to-order in every store, and the range of ‘fit food’ is handmade every day in Crussh’s own kitchen".
The way in which they reach out to a more sophisticated consumer I feel is what differentiates them to other brands who are offering a similar product. Crussh use a neutral colour scheme within both the brand design of their shops as well as their packaging, this being something that is refreshing after seeing one too many brightly coloured juice bottles on super market shelves.
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