Hand bag or gym bag....

Following on from the Next Big Thing brief, I seem to constantly find myself on the look out for the next big product, so when I was reading articles on the Daily Mail online and came across this one I got very excited.








The product itself is an average looking leather handbag but with a difference...it doubles up as a gym tote! The bag itself is made up of secret compartments to which are used as storage for gym wear and personal items, as well as having a yoga mat sleeve on the bottom of the bag for you to be able to store the item to save you from awkwardly having to figure out a way of carrying it.

The bags were designed by a company titled GymTotes and retail for roughly £120 each, with each individual bag called a different name to help the consumer differentiate the purpose for each bag and its storage compartments, depending on the specific sport in which it was designed for.

I think that GymTotes is a very interesting invention as it is something that has not been introduced into the market before, and also helps the fashion conscious to feel as though exercising is almost glamorous.

Sourced from: http://www.dailymail.co.uk/femail/article-2914064/Looks-like-handbag-performs-like-gym-bag-multi-functional-tote-working-woman-loves-work-out.html