As part of the 'Next Big thing' brief, I am constantly on the look out for new and upcoming brands. The other day I stumbled across Jayde L Jeffries on Instagram and quickly discovered her own brand of loungewear titled "Jayde's Loungewear".
Brand owner Jayde Jeffries offers a proposition of everyday lounge and fitness wear made from new Italian yarn to which are then knitted and dyed in the UK. Her collections appear to be both comfortable and stylish with her growing popularity branching out to celebrities such as Rochelle Humes and Frankie Bridge from the girl band 'The Saturdays', as well as reality TV stars such as Lydia Rose Bright and Ferne McCann from The Only Way is Essex.
Jayde has created a brand for herself on social media sites such as Instagram, Facebook and Twitter. The way in which she has reached out to social media as the main source of selling her products shows that she is aware of the current market and her target consumer and how they are most likely to find her products.
I feel that Jayde's loungewear offers an engaging proposition that is entirely unique and something that has not been sold before. With the use of both formal and informal collections hand made in the UK, she offers a product that differentiates to anything else on the market at the moment, something that I feel to be a very refreshing and exciting new venture that has the potential to be very successful in the future.
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