To create Lavabos website, I used a basic template design for an online layout and varied the colour tones within the page to ensure that it fitted best within our colour palette for our brand. I used soft greys, lilacs and dusky pinks to make up the 3 main colours within the website layout.
The website offers consumers the chance to shop our range of products, as well as being able to contact our company incase they have any questions about our products and their use for different garments. Consumers are also able to explore different product ranges depending on their preferences surrounding scent notes, products for specific fabrics, as well as being able to find out where our products are available to them in their nearest location.
The website contains links to our social media pages, to ensure that the consumers can keep up to date with all of the latest Lavabo antics!
In order to grab the consumers initial attention, there is a subtle discount offered at the top left hand side of the webpage, in which offers them the chance to redeem 20% off of their first purchase if they join our mail list. This discount not only helps to draw sales in from new consumers, but also to boost our sales and returning customers if they stay updated with the brand to see what other potential promotional offers we will offer to them.
Overall, I am pleased with the final outcome of our website as I feel that it represents our brand essence and tone of voice perfectly; refined, minimalist, neutral and sophisticated.
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