Lavabo - Final Advertising Campaign

Here is the final advertising campaign for Lavabo. Overall, I am really pleased with the outcome of the final campaign as I feel that it truly reflects the concept and essence of our brand. Lavabo is all about connecting with senses- you touch it, feel it, smell it. Therefore the ad is perfectly fitted to our brand as it involves the movement of stitching and the use of different fabrics on top of the image to reflect the idea that our product makes the consumer want to involve their senses to smell the scent of our product and how it works with their delicate clothing.

The closeup of the Lavabo bottle placed on top of the 3 woolen yarns therefore creates a direct link between our product and the materials and fabrics that it is involved with.

By having the main focal campaign image on the left fully bled to the edge of the page and the opposing image on the right centered with a border of white space surrounding it, adds a sense of visual contrast to which makes it more visually engaging, inviting and exciting for the audience to look at.

The colour theme within the campaign is very soft and subdued to reinforce our neutral colour palette for our brand.

Overall I am really pleased with the final outcome of our campaign, as well as it being extremely exciting to finally see the end result for our brand after working so hard on it!