Promotional Plan Inspiration - Cereal Magazine

For the inspiration of the layout of my Promotional Plan, I decided to look into Cereal Magazine. The reason behind this was because I liked the minimal, clean line approach that they presented within their layout. I also felt that it was a fitting choice, as I believe it would be one of the magazines that our target consumer would read.

I particularly focused on using Cereal's front cover as my front cover inspiration as I liked the simplistic layout to which consists of the brand name and a singular image in the centre of the page on a soft grey background with a white border.

Cannes Film Festival 2015

The 2015 Cannes Film Festival awards saw some amazing dresses grace the red carpet..here are some of my favourites...

Cheryl Fernandez-Versini

Doutzen Kros

Naomi Watts

Lavabo advertising video

Overall, we were really pleased with the outcome of our final advertising video as we felt that it captured the aesthetic of our brand and the tone of voice that we were presenting. The video presents our concept of connecting with the senses and the context behind our brand, of owning a collection of allergen free and non toxic products which is shown through the use of outdoor filming that captures all elements of nature.

If we were to do the video again, I would have liked to have taken more care with certain close up shots as some are very shaky which makes for a poor quality finish.

Graphic Burger

Graphic Burger is a website that allows you to take a template and create a mock up of a scenario using you own photographs. This meaning it is perfect for finding mock ups of potential advertising settings for our brand.

For social media channels, I decided that it was most important to have these advertised on smart phones, laptops or tablets. The reason behind this is because I felt that these 3 communication tools are the ones that are most likely to be used by our target consumer; a 25+ year old mother who is always on the go. I used these 3 platforms to advertise Lavabo's social media channels and website as I felt that these were the best fitted to the platforms used. Here are some of the advertising ideas that I came up with, using some of the templates from Graphic Burger...

Aswell as this, I also created mock ups in potential advertising scenarios for our campaign. I decided on using a gym changing room and a shopping centre as I felt these were 2 settings that our target consumer would spend her free time, as she leads a healthy lifestyle and takes care of her appearance.

Overall, I am really pleased with the outcome of these images as I feel that they reflect the aesthetic of our brand and the settings to which our target consumer would place themselves.

Guerilla Marketing Examples

Swiss Skydive

























Nikon


Discovery Channel


Bounty kitchen roll


Maximum ride


Elmex


Beau Rivage resort casino


Colgate Toothpaste


IKEA


Copenhagen Zoo


Guerilla Marketing shows off a new and innovative way of marketing within the media. The fun and quirky take on stereotypical marketing campaigns make for an eye catching and memorable campaign that will be remembered for years to come.

Lavabo - Final Advertising Campaign

Here is the final advertising campaign for Lavabo. Overall, I am really pleased with the outcome of the final campaign as I feel that it truly reflects the concept and essence of our brand. Lavabo is all about connecting with senses- you touch it, feel it, smell it. Therefore the ad is perfectly fitted to our brand as it involves the movement of stitching and the use of different fabrics on top of the image to reflect the idea that our product makes the consumer want to involve their senses to smell the scent of our product and how it works with their delicate clothing.

The closeup of the Lavabo bottle placed on top of the 3 woolen yarns therefore creates a direct link between our product and the materials and fabrics that it is involved with.

By having the main focal campaign image on the left fully bled to the edge of the page and the opposing image on the right centered with a border of white space surrounding it, adds a sense of visual contrast to which makes it more visually engaging, inviting and exciting for the audience to look at.

The colour theme within the campaign is very soft and subdued to reinforce our neutral colour palette for our brand.

Overall I am really pleased with the final outcome of our campaign, as well as it being extremely exciting to finally see the end result for our brand after working so hard on it!

Lavabo joins the World Wide Web!

To create Lavabos website, I used a basic template design for an online layout and varied the colour tones within the page to ensure that it fitted best within our colour palette for our brand. I used soft greys, lilacs and dusky pinks to make up the 3 main colours within the website layout.

The website offers consumers the chance to shop our range of products, as well as being able to contact our company incase they have any questions about our products and their use for different garments. Consumers are also able to explore different product ranges depending on their preferences surrounding scent notes, products for specific fabrics, as well as being able to find out where our products are available to them in their nearest location.

The website contains links to our social media pages, to ensure that the consumers can keep up to date with all of the latest Lavabo antics!

In order to grab the consumers initial attention, there is a subtle discount offered at the top left hand side of the webpage, in which offers them the chance to redeem 20% off of their first purchase if they join our mail list. This discount not only helps to draw sales in from new consumers, but also to boost our sales and returning customers if they stay updated with the brand to see what other potential promotional offers we will offer to them.

Overall, I am pleased with the final outcome of our website as I feel that it represents our brand essence and tone of voice perfectly; refined, minimalist, neutral and sophisticated.

Lavabo joins Instagram!

Lavabo's Instagram page is connected to their other social media platforms, Facebook and Twitter. It follows the same layout and colour scheme to ensure that all 3 platforms are coherent alongside one another, making for a more sophisticated and professional finish.

The Instagram account offers the audience a chance to have a sneak peak behind the scenes of Lavabo's latest campaign shoots as well as the release of new products.

Lavabo joins Twitter!

Aswell as joining Facebook, we felt that it was important to branch out to other social media sites, to ensure that we reached out to all of our target consumers and the specific social media sites that each individual consumer may use.

We decided to use the brand logo as the main profile image, and the stacked fabrics and materials as the header photo, in order to keep a cohesive flow throughout our social media platforms. The colour theme used for our twitter page is made up of soft, neutral tones to ensure that our brand essence is best represented through all of our promotional platforms.

Lavabo joins Facebook!

 As part as the launch and promotion of our brand, we decided to join Social Networking sites in order to connect with our target consumer to ensure that we get the word out of our new brand to allow us to be as successful as possible!

The reason I decided to use the cover photo of the stacked fabrics and materials, was a decision made that I felt best described our brands concept, to which is all about the touch, feel and smell of our product and how it connects with your senses. Also the strategically placed pink blanket forms the shape of a bow in the centre, something that I felt also helped to reinforce our brand name, LavaBO.

 The Facebook page allows users to follow our journey as we transition into a well known fragrance brand.

 The Facebook page will be updated regularly to ensure that our consumers can keep in contact with our brand and what we are up to. Aswell as keep an eye out for various promotional offers and competitions that we will be advertising.

The different photo albums placed on our page will showcase the behind the scenes shots of our campaigns and the final outcomes to make our consumers feel as though they are a part of the creative process within the creation of our brand.

Met Gala 2015 - The dresses!

Waking up to the scene of Met Gala dresses draped across every social media channel on my phone this morning, made it a little easier to wake up! 

Every A-lister you could possibly think of were dressed to the nines in the most extravagant gowns strutting down the carpet. Although slightly underwhelmed by the majority of dresses, there were a few that were utterly breathtaking. 

The Good (My Favourite looks)

The Bad....

 The predictable...

And the goddamn ugly! Although, how ever horrendous it may be, Rihanna no doubtably got what she was after...the media attention!

Also, within this years Met Gala, I also noticed an overriding theme of Oriental style dresses.

Outdoor & Indoor photoshoot reflection

Following on from our 2 days of photoshoots, we decided to look back and reflect on the days events and see what we felt went well and what, if given the chance to change, we would.

Outdoor Photoshoot: Positives
- Being in an open space allowed us to created the natural and relaxed feel of our brand with the help of soft natural lighting and natural props from our surroundings such as trees, grass, blossom etc.
- Planning ahead of the shoot to ensure that we knew exactly what we wanted to have achieved by the end of the day, allowed us to be fully focused and have good time management skills, as well as keeping a structure to the day.
- Being in an open space allowed us to try out different shot ideas that we had not pre-planned, ultimately giving us a wider range of shots to choose from for our campaign at the end.

Outdoor Photoshoot: Negatives
- The weather...unfortunately it seems you cannot trust weather forecasts! We were expecting a clear blue sky, sunny day but instead ended up with gale-force winds, the odd bursts of rain mixed with the occasional blue sky..not ideal.
- The extreme windy conditions therefore restricted some of the shots that we were hoping to perform throughout the day, as the wind made them near impossible to complete..not for our lack of trying!

Indoor Photoshoot: Positives
-Pre-planning the shots that we knew we wanted to capture allowed us to manage our time sufficiently.
- Having more props than necessary allowed us to try out different shot ideas, as well as taking direction from the photographer on ideas that he felt could work well, that we had not thought of already.
- The white background made for a luxurious and high end finish to our shots.

Indoor Photoshoot: Negatives
- Shadowing from certain props, eg. when holding up the branch we noticed shadows from our hands due to holding up the branch infront of the backdrop, that could be seen within the shot, but unfortunately we could not do much about..