Updated logo- Lavabo

After looking back at the Graphic students designs for our product logo, we came to the realization that it did not present our brand concept in a way that we felt truely showed off what our product was all about. Therefore we decided to test out different possible labels that could be used instead.

From the graphic students work, we knew that we wanted to use a dustier shade of pink so that it fitted in with out nude and neutral colour palette, as well as using a more flowing font instead of the harsh block capital letters.

Therefore I began looking into different design ideas and initially finalised it to a label design and font before deciding on a colour.

I used a pipette tool to ensure that I matched the colour palette that we had decided upon for our brand. After testing out the different colours, we decided that we definitely wanted to follow the dusky pink route for the main label colour, so as you can see above, I tried out 3 different pinks in slightly altered shades. We came to the conclusion that the label seen below was the obvious choice for our final label design as we felt that it captured the relaxed, luxury and high end persona that our product and brand is all about. The shade of pink that we have chosen is powdery and dusky yet without being too girly and sickly sweet pink. The flow of the writing is easy to read yet also having a desirable and feminine edge to it.





















We are very pleased with our updated logo and feel much happier that it will help others to better understand our concept.