For our Lavabo fragrance photoshoot, we have decided to focus on appealing to the different senses and nature within our shots. We have decided upon this idea as we felt we wanted to best portray our product in a way that best presents it. Lavabo is a luxury, high end fragrance product which is a scent that is carried through all areas of dressing yourself within you daily routine, from washing detergents, body mists and wardrobe hangings which help to give you 1 desired scent all over rather than a combination of different smells that are involved in a standard daily routine. Therefore our product connects with senses as overall, it is a more defined and overpowering smell, as well as giving the consumer a high end finish with its luxurious and soft edge to delicate garments, as well as the way in which the body mist sits on your skin.
Therefore, our ideas for our photoshoot have been surrounding nature and all things or natural beauty. We have taken inspiration from The White Company and their campaigns to which offer a similar look and feel that we are aiming to achieve within our campaign.
This shoot inspired as as we want to present a similar idea yet in our own way, we have decided to use a tree as our focal point of the campaign and hang different fabrics, jumpers and other garments from the tree using wooden hangers. There will also be a rustic ladder and chair below surrounding by tea lights in order to add the effect of home comforts and rustic elements yet in a modernised form. The shoot will be shot in day time using only natural light from the sun. We have decided to use a soft focus approach when it comes to the post production of our image, as we feel that this will fit best with our natural and relaxed aura for the shoot, as well as fitting in with our neutral colour palette.
No comments:
Post a Comment