Presentation feedback

In our fragrance groups, we were asked to create a presentation surrounding our brand concept and initial ideas for our ad campaign work. Aswell as getting positive feedback about our ideas, we were also given some things that we need to improve on for our next presentation to ensure that we will represent our brand in the best way possible.

Areas to improve:

- Show all sketches and the journey of how we got to our final idea rather than jumping straight into what our final idea is.

- Show a wider range of inspiration behind our ad campaign ideas, rather than focusing intensely on one brand to reference.

- Showcase how we will carry out our final ad campaign ideas - where will we get the props/model that we need? etc.

- It's all about the BRAND - how do all of our ideas link back to the essence of our fragrance brand? Is our concept clearly presented through our campaign?

Having this presentation was extremely helpful in allowing us to showcase what we have done so far which has gone well, aswell as what has not gone so well, enabling our tutors to give us critical feedback to ensure that we make better decisions in the future in order to better ourselves and truly focus on selling our brand in a way that represents all of its unique and engaging qualities.