1. Literal representation
The campaign is entirely presented in a way that promotes the brands products in a lookbook type format that clearly showcases the products first hand without adding a deeper meaning.
2. Romanticized
The campaign tells a story; it lets the consumer try and find a connection/create a story surrounding the men in the image. Romantism does not only focus on the relationship between a male and female, it surrounds the idea of presenting a real life relationship to create a more personable feel towards the consumer.
3. Mockery
Photographer Tim Walker creates a completely absurd and surreal situation using the theme of Alice in Wonderland as the inspiration. Both the styling and the clever camera angles allow the models to look un-proportioned in a way that juxtaposes the real life setting to which would have been seen through the photographers lens. The use of these clever areas surrounding the mise-en-scene create an entirely barbaric yet fascinating image that relates back to a childhood story.
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