Do my eyebrows look good in this?

Ever since the bushy browed eyebrow queen herself Cara Delevigne burst into the fashion scene a few years ago, industry insiders have been desperate to elaborate on new ways to wear your brows in a way that will be just as iconic as Cara herself, but when I stumbled across this article surrounding the new beauty trends that models were rocking on the runway in Milan, Paris and London, I can't help but feel that designers are taking these wacky ideas a bit too far....

The Monobrow...please tell me this isn't really happening...


The panda eye...just why


Aside from eyebrows, other beauty trends that were sported on the run way were unusual yet extremely fascinating...

The Lil Wayne inspired face tattoo trend...


Picasso faces upon a face...

D&G A/W 2015 collection

Dolce & Gabbana campaigns have long depicted the perfect La Famiglia seen through multiple generations. Today, their collection, Viva la Mamma was all about a celebration of motherhood, dedicated to mothers of the world. The curtains opened to reveal a stage set with mothers, dressed in black silk and lace slips each with their own children; from babies to toddlers, sat on laps, gripped in arms. As Spice Girls’ ‘Mama’ blasted out, Bianca Balti emerged, heavily pregnant in a blush coloured shift. She received a round of applause. More toddlers emerged, dressed in matching mother-daughter combinations and other slightly bewildered, but perfectly behaved bambinos, clamped to hips, held to bosom.Yet despite this unusual catwalk phenomenan, the clothes all still managed to remain signature to Dolce & Gabbana through and through – Sicilian lace dresses, Forties skirt suits, fit and flare coats. The red rose was the recurring motif; it popped up in sequins on a white shift dress, embroidered climbing its way up black lace and red dresses, and even, worked into prints featuring the Madonna and child. The closing dresses were a parade of soft white silk frocks printed in quirky scribbly Crayola drawings.

Overall I feel that D&G's mothers catwalk was uplifting and extremely refreshing. The designers showcased desirable clothing in a way to which made it seem possible for mothers to sport the clothing doing their daily housework!

Sak's Fifth Avenue, NY Fragrance Library

When trend forecasting 2015 fragrance predictions, I wanted to not only look at the fragrance itself, but also the way in which brands promote and appeal to the consumer in new and exciting ways.

In 2014, Sak's Fifth Avenue in New York created an innovating concept to which has never been seen before. The company created a 'Fragrance Library' to which consumers could visit and find out about the tradition and heritage behind different fragrance notes, as well as the meaning that they hold in order for the consumer to make a more informed decision when purchasing or personalising a fragrance.

I really like the idea of the Fragrance Library as I feel that it is an idea that has not been seen before and also promotes the idea to the consumer that a Library is a fun and exciting place to visit, which stereotypically people believe it is not. The way in which you can go and relax as well as find out about different fragrance notes adds a personable feel towards the consumer, to which will ultimately make them feel that they have been a major component in the creation of the product.

Categorising fragrance ads

Black and White

The consumers eye: product is placed in the bottom right hand corner of the page as the consumer is immediately drawn to this framing of the page

Object of desire: The bottle is the main feature of the advertisement

Oversized bottles

Nature & Purity

Multiple models

Pink, Feminine themes

Bottle as main feature: no use of models or other distraction, focus is purely on the product itself

The future of perfume bottles

The days of the basic square clear perfume bottles seem to be coming to a head as brands begin to create more complex and over the top designs than ever before.

60's retro vibe with juxtaposing parallel black and white lines against the curved exterior of the bottle itself.

All black bottles, blacked out liquid with matte black cap. Minimal and simplistic.

Half moon shaped bottle in sphere black packaging. Colours of both the bottle and packaging represent wealth and dominance.

Neutral tones of beige and white signifying purity. Liquid itself is white and is surrounded by a perspex glass border that forms the bottle around the outside.

Kanye West x Adidas Originals

Kanye West's latest Adidas originals collection is said to have been inspired by the 2011 London riots.

West discussed his fashion inspiration and influence in a new interview with Style in which he also opened up about how he does does not read reviews of his designs. At one point in the interview, West describes himself as "the Robin Hood of fashion" as he feels "there's some information in it that can help people have better lives".

On the subject of the London riots, however, West says that spending time in the capital in 2011 and seeing what happened on the streets as violence broke out across the city inspired his take on fashion.

"I was living in London at that time and saw the way that the kids wanted the clothes and I didn’t have the skill set to do the more inexpensive clothes," West said. "This designer said to me one time, we were looking at something online, "This looks like a really bad couture designer that no one knows.” Think about the idea of a really terrible couture designer, which there are a lot of. I didn’t have the skill set to do inexpensive clothes."